Soo this is not to rail against WoW or warhammer or ne thing like that but to get people thinking about marketing. Yes, marketing. Blizzard has it in spades, so does microsoft(Bungie) and so does Disney/pixar. Warhammer, ..so far, has not really been marketed to me well except by my excellent blogging friends at Keen and Graev and the greenskin and Waaagh. Putting them aside, hard as that is, let us consider a few things:
The average Joe (me) has been playing wow and maybe lotro for a while and along comes this warhammer game. Big whoop. Alright so my wow friends are excited about it. All of them are. But they don't bother to explain to me whats so great about it. Or they use acronyms like I'm supposed to know what they mean to convey what's special about it. RVR? Ok they explain to me it means Realm versus Realm. The wrong picture is still in my head though. I have personally been happily playing my own little game and haven't heard hide nor hair about this new game except through word of mouth. No tv commercials, no commercials that make sense on gamespot or ign or whatever.
Ok so lets pretend I am looking at buying the game, maybe a few months after it comes out because no-one in their right mind plays a game right when it comes out unless they are in such a frothing rage about it that they are willing to put up with bugs and stuff. Wow had bugs at launch, so did lotro, and I waited half a year before playing wow, although I did take a look at it on launch week through my cousins eyes. and lotro I didn't really play until they had patched the bugs and filled it out a little. Why am I bringing all this up?
Cuz I have a point. My case is not that unusual. Most people need to be convinced that something is worth buyin', especially if its in any way similar to what you've already experienced. If they were to tell me that warhammer has something like world pvp only it works and is fun that makes more sense than spouting rvr, rvr all the time. But I am a special case there. I know what "world pvp" means. Lets pretend I don't. Lets pretend I have never played an MMO. I would love WAR but I am cautious about getting into this MMO thing and I don't know why I might love this game more than any other one. Try to sell it to me. Cuz EA/Mythic sure isn't.