Friends are the reason I still play WAR, or any MMO at all. Family and friends. And Ryan Shwayder recently wrote his thoughts on this in a nice article here.
I have to say I am impressed with Casualties of War, and I haven't even really played WITH them yet, just talked to them in guild chat :P Very nice group of people. I shall endeavor to finally play with some at some point in time. But they aren't what's keeping me subscribed to WAR.
Its my family of course. One of my brothers loves PVP and he wont play anything else and he loves the idea that he can play team fortress with gear and levels and gain more gear and levels. So be it :)
In other news, I hear that WAR is floating the idea of no-scenario servers. SIGN ME UP! But only if I can convince my friends to come too. Which I can't. Oh well :P Anyone for TA? Mourkain? :D